Course Overview
I have created this course to provide strong fundamental knowledge regarding Digital marketing and performance marketing. The perfect curriculum to get you started with everything you need – theoritical concepts, fundamental knowledge, step-step tools guide like Google Ads and interview preparation like case study creation.
What you’ll learn
- Fundamentals of Digital Marketing, Performance Marketing and Online Advertising
- Digital Marketing Ad formats and sizes
- Digital Marketing research and audits
- Important digital marketing channels like Google Ads
- Reporting in Digital Marketing
- Media Planning and Strategy
- Digital Marketing terminology and explanations
- Types of Digital Marketing audience
- Overview of Digital Marketing channels and modules
- Introduction to Web Analytics and tools
- Automation tools in Digital Marketing
Requirements
- No experience required